The Heerlen Rooftop Project VEREENIGING is a city branding project by Percept-on that aims to revamp the identity and the economy of the city of Heerlen through a sustainable and communal use of its rooftops. It is a project designed to evoke the social DNA of Heerlen by providing a common goal to aspire togetherness, pride and joy. This common goal is the production of a non-alcoholic Jenever inspired drink, and a series of vegetables from the region of Limburg that seem to have disappeared from today’s menu. Local restaurant chefs will be involved to create dishes inspired by these forgotten vegetables. These dishes will be sold as microwave meals, salads and included in a cook-book as recipes.
“They didn’t close the mines, they closed the region.”
– volunteer at the Dutch Mine Museum and former mine worker –